What Is a Lookalike Audience? A lookalike audience is a group of prospects who share key characteristics with your best customers. Instead of broad targeting, you start with real customer data and identify patterns—then use those patterns to find new people who are...
If your marketing feels like whack-a-mole—email this week, paid social next week, direct mail when you remember—you’re not alone. Most brands show up in multiple places. The real question is: Do those places actually work together? That’s the difference between...
